Either you are a newbie to the content writing or a pro, every content writer at some point will make mistakes and lose the users. It is a very common thing as most of the people think only content is enough and does not think about the creativeness and life in the content which makes them fail in this particular field. So let us see some of the common makes every content marketer should know.
Not Knowing The Audience
If you don’t know your audience then the content you write will never get any kind of engagement as you cannot show some medical-related posts or content to a techy guy right, doesn’t it looks odd and also it will reduce your brand value. So make sure you know who your audience is by exploring the brand or business carefully and researching on their website like checking which page got more views and which page got more engagements.
Creating Wrong Content
You cannot just focus on keywords and rite the article totally related to your keyword and stuff it as no one likes such articles and make sure that you add some human touch which will improve readability and if you don’t do it then you will lose a lot of users and probably they will unfollow your blog.
Not Optimizing for SEO
Some content writers will only write for the sake of just content and you should make sure that you are not missing that huge traffic from the search engines through proper SEO like keyword targeting proper research. In simple words, your content should be both keywords targeted as well as should have good readability. Make sure you use tools like Uber Suggest if you can not afford paid tools and if you think you can go wit paid tools then go with tools like Ahrefs and Semrush.
Not Promoting Content
Common you just cannot write the content leave everything for the search engines, you should promote content in every aspect and possible way like you can share the content you wrote in social media and even you can share content with your mail list, if you are having your own blog and you are writing content for other people or brands then why not share the article you wrote with your own audience as it will increase your portfolio and also d value to your content
Expecting Results Too Quickly
If you wrote the content by taking a hell lot of research and time then you should not expect fast results as it will take a lot of time to get some results depending on content to content and topic to topic and it depends on the quality of your content as well as the branding and SEO that you have done.
Conclusion: Mistakes are common in every content marketer’s life and the thing we have to remember is that we should not make the same mistake again and again.